I’ve always been amazed by how well advertising effects kids. Eden will watch a commercial one time and be talking about how she wants a Sky Dancer for the next month. As our business becomes more of a marketing company, we’re realizing that traditional forms of advertising are becoming less and less effective. But the one market that will always be susceptible to traditional advertising is children.

Which leads me to my little kiddos. They are, already, children of the 21st century. Eden can recognize most fast food restaurants from a mile away, especially “The Ice Cream Store” (Dairy Queen), My mom is proud… and probably at fault. Even Honor knows Taco Bell, honestly, we don’t eat there THAT much. The other day, as we drove past Taco Bell, he said, “See it! Taco Bell!”

They can point out most technology, Honor sees my iPod and says, “mama, iPod’ (emphasis on the “d”). Eden can work the TV and she’s always telling me to “record it.” Recently Eden has taken to playing a Dora Matching Game on the computer. Now every single time one of us is on the computer she asks, “Can I play the Dora Dame?” There’s only so many times you can click on little cards and watch them flip over to reveal swiper before you get bored, so I thought I’d let her try and play herself. She’s perfect with a mouse. She’s only 3 years old! So she now has her very own computer (a turd slow Apple running 9.1) with Dora set to the home page. And while Honor enjoys clicking on “his” mouse, he’s much rather be destroying a computer. No amount of cool technology can keep destruct-o-con down.